Web Exclusive: Unique Construction Features Add Value to Community



In recent years, mixed-use communities have been springing up all over the country — and for good reason. Live-work-play communities create a sense of belonging, promote a healthier lifestyle, and embrace the latest sustainable principles.

One such project is Dos Lagos in Corona, Calif., a 534-acre mixed use community that incorporates residential properties, offices, a retail center, and large central park/gathering area, which serves as the heart of the community.

Previously having been an abandoned silica quarry, the process of redeveloping the area into a showcase community began with vision and foresight of Ali Sahabi, owner of SE Corporation, the master developer of Dos Lagos. Sahabi's dream was to create a community that would set the standards for sustainability and livability. Having achieved that vision, Dos Lagos is being admired and studied by developers across the U.S. who see it as a model for redevelopment practices.

The process of developing Dos Lagos began with careful environmental testing and treatment. After the site had been declared environmentally sound, Sahabi commissioned Consolidating Contracting Services, Inc. to put into motion the planned 10-acre park, referred to as the community's "heart" and a crown jewel for the development.

The strategically designed, sustainable elements of the lake area create a sense of community and address the environmental, social and economic aspects of life. The project’s use of natural materials and water features add to its basic appeal.

Designed by renowned architect Norberto Nardi of Nardi Associates LLP, the heart includes two 4-acre, heart-shaped manmade lakes with a built-in biological filter to keep the lakes clean. A central 9-foot-high waterfall, which is illuminated by fiber-optic lighting at nighttime, flows below the steel and bamboo bridge, anchoring the lakes. A circular pedestrian walkway, which is representative of the city of Corona’s distinct and historic Grand Avenue circle, is lined with park benches and leads visitors to a 440-seat outdoor amphitheater.

Perhaps Dos Lagos’ most interesting feature, and arguably the most challenging to construct, is its undulating armature walkway, which is covered by a 750-by-16-foot garden trellis of bamboo, concrete and rolled steel beams. The artistic armature divides the two signature lake halves and bridges the foot of the waterfall, creating a breathtaking panorama of the developer’s vision — combining nature with community. Dos Lagos’ distinctive bridge took months of planning, construction and assistance from around the world. Following are some of the construction challenges Consolidated Contracting encountered while managing the massive project:

Custom Cold-Rolled Steel I-Beams

The biggest challenge of the armature’s trellis was constructing its 200 steel I-beams. These particular beams required special attention in their manufacturing and fabrication. After being individually cold-rolled in Chicago, they were then taken to Montana for fabrication.

Each and every beam had to be detailed on a 3-D model, ensuring it would fit perfectly within the design of the winding walkway — much like piecing together a puzzle. After the structure’s fabrication in Montana, it was shipped down to California in pieces and assembled on site at Dos Lagos. The steel ribs were covered with a faux metallic paint to give them the appearance and feel of rusting metal.

Distinctive Bamboo Trellis

To create the look and feel of a trellis and contribute to the sustainability of the project, horizontal bamboo members were erected to connect the vertical I-beams. After the construction team discovered that bamboo with adequate durability and size needed for the project was not available in the States, they decided to have the materials specially imported from Vietnam.

On its way to the States, the bamboo had to go through customs, and was quarantined — a process that took nearly three months from beginning to end. Then, to ensure the bamboo would be able to weather the elements, each piece had to be hand oiled. When the bamboo was finally ready to be put into place, the construction team had to determine how best to attach it to the steel beams. After several mock ups and some trial and error, they came to a solution using metal straps to secure the bamboo in place.

Poured-in-Place Pile

In order to secure the bridge into place, the construction team installed several 50-foot-deep poured-in-place piles, ensuring the structure will remain stabilized for years to come. The piles then were connected by a 20-by-16-inch, 100-foot-long, hot-galvanized steel tube. I-beams and a metal pan deck filled with concrete complete the bridge. Radius saw cuts and multi-colored concrete stain put the finishing touches on the structure’s artistic design.

During the construction of the "Heart Park" at Dos Lagos, the team at Consolidated Contracting Services learned that building a 900-foot undulating structure isn’t just a walk in the park. Careful planning, trial and error, and outside resources all combined to make the project a success — one that will be enjoyed by visitors and the residents of Corona for years to come.

Putting Up With Never-Take-Down Christmas Lights From Four Seasons Lighting Inc...Interesting?

Christmas is over. But if you are like thousands of Americans, your Christmas lights will probably stay up until April or until the snow melts.

Thanks to a clever new invention from Four Seasons Lighting Inc. of Murrieta, Ca., homeowners can leave their lights up all year long.

With its easy to use control box, lights in a 50-foot strand of Lazyman Lights change color to suit the holiday.

Transform that string of red and green Christmas lights to red and white for Valentine's Day. On St. Patrick's Day it's green, orange and white. On Cinco de Mayo, switch to green, red and white. On the Fourth of July it's red, white and blue.

Choose from six different colors and multiple combinations and several presentation modes -- flashing, pulsating or static -- to dazzle neighbors and friends. The one-time installation also means homeowners won't have to fork out hundreds of dollars each year to light installers. No more climbing ladders and balancing precariously on sloped roofs!

Lazyman Lights quickly have become the talk of online bloggers. Gizmos for Geeks (www.Gizmosforgeeks.com) said Lazyman Lights are perfect for that "high tech redneck."
Andrew Liszewski at OhGizmo! calls Lazyman Lights "functional and classy."


A single 50-foot strand and the controller box costs $79.99. "But when you consider it should be the last time you ever have to hang holiday lights, it's really a small price to pay," Liszewski writes.
The versatile lights are the brainchild of Charles "Wendell" Locklin, chief executive and founder of Four Seasons Lighting Inc.


"I've spent the last two years developing Lazyman Lights so everyone can spend less time on ladders and ledges and more time enjoying the holidays," said the safety engineer turned inventor. "Next to mowing the lawn and taking out the trash, putting up and taking down Christmas lights was one of my least favorite chores."

Formed one year ago, Four Seasons Lighting also markets Lazyman Tube Lights and Lazyman Spotlights for the ultimate polychromatic visual experience for the backyard or business. The company also makes LED (light emitting diode) lighting for commercial, residential and recreational vehicle applications at its two factories in southern China.

LED lights are not only brighter than typical incandescent lighting but they use 90 percent less electricity, are environmentally friendly (green) and last tens of thousands of hours longer, according to Locklin.

Four Seasons Lighting recently supplied more than 250,000 multi-colored LED lights to Keyways Vineyard & Winery and South Coast Winery & Resort in Temecula, Calif., for the first annual Temeculights Holiday Festival.

Four Seasons Lighting uses the latest technology to provide low-energy, high-impact lighting solutions for homes, business and government. Its lights are available at SmartHome.com and LEDLightingFactoryDirect.com.

CONTACT: Four Seasons Lighting Inc.
Charles W. Locklin
(951) 677-3858
Cell: 714 317-2434
25795 Jefferson Ave. Suite 130
Murrieta, CA 92562

Paul Williams to Defend His Title on February 9th



WBO welterweight strap on the line in Temecula, CA on HBO.

He became WBO Welterweight Champion of the World last July by pounding out a unanimous decision victory over ‘the most avoided welterweight world champion' Antonio Margarito in Carson, California. Next month, Paul "The Punisher" Williams will return to Southern California to make his first defense of that title.

California's beautiful Pechanga Resort & Casino in Temecula, will be the site for the Saturday, February 9, 2008 World Welterweight Championship battle between Williams (33-0, 24 KOs) and 31-year old Puerto Rico native, and the #10-ranked WBO contender, Carlos "El Indio" Quintana (24-1, 19 KOs).

This intriguing main-event match up of hard-hitting southpaw knockout artists will be presented by Goossen Tutor Promotions, in association with Pechanga Resort & Casino, and will be televised worldwide on HBO.

"I feel great defending my title at Pechanga on HBO," said Williams who, in addition to his world title win over Margarito, also stopped undefeated Argentinean Walter Matthysse at the Home Depot Center on an earlier HBO telecast.

A 26-year old native of Aiken, South Carolina, the 6-2 Williams is the welterweight division's biggest champion, and he uses his considerable heavyweight reach (82 inches) advantage, southpaw style, and fast hands to inflict non-stop punishment to any one of the challengers that dare to fight him.

"The people of Southern California have shown me a lot of love there," an appreciative Williams acknowledged. "They know that when they come to see me fight, they will get their money's worth. I plan to take care of business there and dish out severe punishment to Carlos Quintana.

"For his part, Quintana's only loss as a pro came in his one other previous attempt at a world title – against William's most wanted fighter on his ‘Punishment List,' Miguel Cotto, for the then-vacant WBA Welterweight crown in December, 2006. Six months earlier, in a WBA Welterweight Eliminator to earn that title shot, Quintana registered his biggest win against the then proclaimed ‘future of the welterweight division,' Joel Julio, who at the time had 21 KOs in his 22 wins.

"I was the only one willing to step up and fight Williams because I know I can beat him. They are saying the same things about him as they did with Julio, that he's the man in the welterweight division. Well we all know how I easily I beat the ‘great' Julio," a confident Quintana said.

Goossen Tutor has promoted a number of high-profile televised boxing events at Pechanga in recent years, featuring stars like former world champions James Toney, Michael Moorer, Vasilliy Jirov, and Vernon Forrest.

"It's great having Pechanga host an event of this magnitude, where we promoted so many other major boxing events during their growth as one of the preeminent casinos in the world," promoter Dan Goossen exclaimed.

"Los Angeles just witnessed Paul, the ‘most feared fighter in the world' today with a sellout crowd of over 8,000 fans and now he brings his entertaining and all action knockout power to the great fans of Pechanga.

"The full HBO card and preliminary bouts, along with ticket information and prices will be announced shortly.

2008 Inland Empire 66ers Dance Team Auditions...Tomorrow!!!

Saturday, Jan. 12 auditions to be held at Arrowhead Credit Union Park

The Inland Empire 66ers Dance Team is known throughout the community for lending a helping hand at charitable events as well as being one of the center points at 66ers baseball games. Due to the excessive demand for the Dance Team to appear at events in the Inland Empire, Dance Team Coordinator Stephanie Griffis announces the team will expand in '08. They will be looking for athletic, young, enthusiastic girls that have a strong work ethic and that are extremely committed to join their squad during the up coming year.

The 66ers Dance Team will hold tryouts at Arrowhead Credit Union Park on Saturday, Jan. 12, from 9 a.m. until 5 p.m. All candidates must be 18 as of 1/12/08 and have a high school diploma or GED. This is a one-year obligation. It is mandatory to attend all practices, appearances, games and community events. The team may have late night and/or early morning practices, so a flexible schedule is necessary. Reliable transportation is a must. Candidates should possess excellent speaking skills and personality. Provide a current dance and/or professional resume, as well as a non-returnable 4X6 or larger current headshot.

For the audition, which is closed to the public, please wear proper attire. For the audition your wardrobe should consist of, a half-top (midriff must be showing), hot pants/dance shorts (no full length pants/capris), dance sneakers/tennis shoes (non-marking) and performers must have make-up and hair complete upon arrival (hair is to be down).

For more information call Stephanie Griffis at (909) 495-7655.

Creating a Monster!



Monster Energy grew from natural roots to become a behemoth energy brand

The phrase monster conjures up the childhood mystery figure under the bed, or perhaps, one of the many Hollywood horror movie versions. More recently, the neon green claw logo that represents Monster energy drink has ranked close behind the boogeyman or Frankenstein. Like those Hollywood figures, the claw logo has become an identifiable symbol for the No. 2 selling brand in the fast-growing energy drink category, which has become a force all its own.
“Monster is aggressive, cool, sinister, dark, mysterious and fun,” says the brand’s positioning statement. “Monster is about action sports, punk rock music, partying, girls and living life on the edge.”


The brand keeps the category interesting by adding more products and SKUs to its lineup. Made by Hansen Natural Corp., Corona, Calif., Monster now features eight incarnations and a variety of packaging options. Its latest creation — Java Monster — blends coffee flavors and its proprietary energy blend for a category-blurring beverage.

“One of the main differences we believe we found with Monster was that instead of just creating a brand, another drink, we created a whole different personality and an image around the brand,” says Rodney Sacks, chairman and chief executive officer of Hansen Natural Corp. “I think our primary focus is to keep that personality true to itself and in the forefront of consumers’ minds. And that has meant, in many cases, continuing to adapt to changes in consumer preferences, sports and interests. As they change, we’ve tended to immediately follow in those areas.”

From natural roots

Creating this Monster was not an easy task. In the late 1990s, the juice, smoothie and soft drink maker was an early figure in the budding energy drink category with its Hansen’s Energy drink. After a few incarnations, including functional endurance, de-stress and anti-oxidant blends, the company re-evaluated how Hansen’s Energy fit in with Hansen Natural’s portfolio.

“Hansen was a brand that was well established,” Sacks says. “It stands for natural, trusted, good-for-you beverages, and has had that reputation for 70 years. So when we came out with Hansen’s Energy, we wanted to keep everything under one umbrella and that trademark. The consumer for Hansen’s Energy was a younger, aggressive male consumer. What we struggled with was being able to make the brand meaningful and cool to young male consumers while the brand stood for and marketed itself as homey and family-oriented with good-for-you values.”

Realizing the disconnect between the natural line and energy brands, Sacks along with Hilton Schlosberg, vice chairman of the board of directors, worked with Mark Hall, current president of Monster Beverage Co., to branch out from the Hansen’s trademark and develop an energy drink that could effectively go after the proper demographic.

“We walked that tightrope for many years and eventually came to the decision that if we were going to make a real impression in this category, we needed to create a brand that really spoke for, looked like and conveyed what the category really wanted, what young, male consumers really wanted and felt like,” Sacks says. “It’s their lifestyle. So when Monster was born we were able to do things such as go into extreme sports. It just never was possible before.”

Monster continues to market to that target demographic of young, 18- to 30-year-old males who are into action sports, rock music and in need of energy. The demographic is kept in mind as the brand launches new variations from its initial green Monster Energy drink. The product premiered in a 16-ounce can and the “green” lineup, as it is known in the company, has since grown to include a 24-ounce resealable “cap can” and 32-ounce can.

The 24-ounce “cap can” offers more Monster with the advantage of resealability, which is well-suited for the consumer on the move. Addition-ally, the package features an added spectacle of a smoking effect when the can is opened. The package launched last year with the intention of going national, but the demand outstripped the supply so sales were restricted to California, explains Geoff Bremmer, Monster brand manager.

“It became our second best selling SKU at retail, given equal distribution, with our regular green Monster 16-ounce as No. 1,” Bremmer says. “What’s most exciting about that is our distribution on 24-ounce is not anywhere near the 16-ounce green can yet — it’s only half as much.”

Also new to the green lineup is the 32-ounce can, which Bremmer says is basically a four-pack of 8-ounce cans in one container. The 32-ounce can retails for $3.99 and recently began shipping.

The first line extension for the brand was Monster Lo-Carb, which is a lower calorie formulation of green Monster, and a personal favorite of Hall, who says he drinks two a day. Unlike many lower carbohydrate formulations, Monster Lo-Carb contains glucose, which is part of Monster’s energy blend. According to the company, the inclusion of glucose in this “blue” variety allows for faster delivery of energy benefits.

Within all of its innovation, Monster seeks to expand energy drinks to more usage occasions. Such was the case with Monster Assault, which combines energy with a soft drink flavor, Bremmer says.
“People drink an energy drink maybe at 3 in the afternoon after a long day, before they go out at night or in the morning to get them going, but it’s usually for a functional reason,” he says. “People drink a cola while they’re eating lunch or dinner. The thought on Monster Assault was, ‘Let’s blend the effectiveness of an energy drink with the refreshment of a soft drink.’”


From there, the brand continued its hybridization with energy and juice products Monster Khaos and M-80. These “plus juice” products not only added health benefits, but also opened the product to morning drinking occasions. While Khaos has a dominant orange flavor and M-80 features more tropical notes, Monster does not base product names on flavors.

“There are no flavors of Monster; there are only different personalities,” Hall says. “We have a juice item, Khaos, but when they say, ‘What does it taste like?’ Our answer is it tastes like ‘It.’ We don’t name the flavors. If I gave it to 10 people, they’d all say something, but they cannot exactly describe what it is. They wouldn’t say, ‘Oh, it’s orange.’”

Additionally, to back up its claims of efficacy, Hansen has a doctor of pharmacology on staff who assists during new product development. If Monster wants to add a new ingredient to its energy blend, it consults with the professor, who evaluates the literature both on the ingredient and its interaction with the existing ingredients, Hall says. The professor also is on hand to answer technical inquiries the brand receives from consumers.

On-premise push

The multiple Monster “personalities” are gaining exposure in the on-premise segment. In May 2006, Hansen and Anheuser-Busch Inc., St. Louis, formed a distribution deal in which select Anheuser-Busch wholesalers will have the rights to distribute Monster, Lost and Rumba energy drinks. Over the course of the year, the distribution rights were transitioned in certain territories from Hansen’s network of beer and liquor distributors as well as soft drink bottlers to the Anheuser-Busch system.

Since the agreement, Monster has been working with Anheuser-Busch’s distribution network to expand Monster’s on-premise availability as well. The company hopes to bring the entire Monster portfolio, including its latest Java Monster lineup, into restaurants, bars and nightclubs. Bremmer says Monster, Lo-Carb, Khaos, M-80, Assault and Java Monster are all good for mixing.

“There is a lot more a bar owner can do with our portfolio and boost their profits through our brands,” he says.

Marketing Monster

Much of Monster’s status is intertwined in how the brand is marketed. Equally important is how it is not marketed; Monster does no mass media marketing, including television ads or billboards. Instead, it focuses on sponsoring athletes, artists, personalities, tours and events to target its young male demographic.

The company’s Southern California roots influence Monster’s partnerships, Bremmer says.

“We’re based near Orange County, Calif., which is the mecca of action sports: surfing, skating and snowboarding,” he says. “Many of the apparel and sports brands like Oakley, Billabong, Burton and Quiksilver; if they are not based in Orange County, they’ve set up an office here. Corona also is the hotbed of motor sports with many of our sponsored race teams just down the street.”

The neon green claw logo has long been a staple at punk rock summer festival The Warped Tour or during action sports competitions such as the X-Games. When Monster was getting its start, Hall and his team offered on-the-spot sponsorships to X-Game athletes. Now the brand is ingrained in the action sports tournament. At this summer’s X-Games, Monster athletes scored a total of 14 medals.
Monster has grown along with its athletes. BMX riders (and occasional MTV hosts) Dave Mirra and T.J. Lavin are sponsored by Monster. Racecar driver Robby Gordon is sponsored and will be featured in an upcoming promotion for the brand. It also keeps an eye on up-and-coming athletes, such as Riley Hawk, the son of skateboarding star Tony Hawk.


Monster also works with music artists and tours. This year, OzzFest, which is put on by Black Sabbath member Ozzy Osbourne and his wife Sharon, decided to give back to its fans by removing the entry fee for its tour stops. Instead of paying high prices for tickets to the heavy metal tour, fans could only get tickets through OzzFest’s Web site or through a Monster four-pack promotion.
“The batch through OzzFest sold out within one day, so [Monster] was the only place left to get tickets to OzzFest,” Bremmer explains. “It was such a huge success that we had over 20,000 ticket redemptions. It went so well we’re bringing back a similar promotion this year.”


Additionally, Monster has a Hispanic initiative, which sponsors Spanish rock bands and more than 40 events a year. The brand also has a presence on college campuses with Monster ambassadors located on nearly 150 campuses across the country. Furthermore, the brand has approximately 25 street teams in nationwide markets to give out energy “where its consumers need it the most,” Bremmer says. The teams may visit beaches, skate parks, record stores and other local hangouts to sample Monster products.

For the virtually minded consumer, Monster integrated itself into “Dave Mirra’s BMX Challenge,” a video game for Nintendo’s Wii game system. In the game, Mirra wears a Monster logo shirt and the game’s energy monitor is shaped as Monster’s green claw logo. As the player lands BMX tricks, the energy ‘M’ fills up, and when it’s filled to the brim, the player gets an extra burst of energy for its virtual BMX rider.

Adding new Monsters

In order to stay fresh in a fast-growing category, innovation is necessary. While Monster has been at the forefront of hybrid energy products, the brand continues to push the envelope with new entries.

“If you’re going to try to get ahead of the pack, in growth, in positioning, you have to be different,” Sacks explains. “And to be different you’ve got to be creative and you’ve got to be ahead of the curve, which is a colloquial expression everybody uses, but you really need to come out with products that are different and do so ahead of the other people. And then what happens is that everybody copies very quickly, so you find yourself having to continue to innovate and be different.”

In June, Monster dared to be different with the launch of Java Monster, a line of coffee/energy drinks. Unlike its brethren, Java Monster features a dairy base with coffee, mocha and vanilla latte flavors. The product features less caffeine than traditional coffeehouse coffee, but with the added effects from the amino acids, B vitamins, taurine and ginseng in its energy blend. Instead of stocking Java Monster alongside energy drinks, Monster is marketed and merchandised as a ready-to-drink coffee beverage.

Not only does the company hope Java Monster brings more efficacy to the RTD coffee category, but also some masculinity. The company is positioning the product as “coffee for real guys,” Hall says. It’s an RTD coffee product that can be confidently brought on to the job site, Bremmer adds.

Despite its masculine positioning, Monster took a careful approach to the package design of Java Monster. Instead of the Monster logo in metal, the ‘M’ logo is burned into wood for a homey coffee feel that does not take too much away from Monster’s masculine image, Hall explains. Through both the packaging and the product, Java Monster has brought in new consumers.

“The simple vision of Java Monster was to take the energy needs of those consumers who are either afraid, inexperienced or put off by the whole marketing and concept of energy drinks and fulfill their energy needs with a Monster branded product,” Hall says. “We were very conscious in the design that we were able to transfer some of our equity over without screwing up who we are and our core imagery.”

The line launched in Big Black, Loca Moca and Mean Bean flavors and has been transcending demographics to attract males and females in broad age ranges — when it’s been on store shelves. In the first months of the launch, production of Java Monster could hardly keep up with demand.

“It’s blown away our forecast,” Bremmer says. “We reached the point where we weren’t able to fill our orders. A lot of our initial plans were to sample the product using our street teams during the morning shift and really get the product out there, but we weren’t able to fill our orders, let alone give the product to our sampling teams. So for 2008 we will be able to do a lot of the things we had planned for 2007.”

Not only does the company plan on added visibility for the line, it hints at Java Monster extensions.
“There are a number of SKUs we’re going to launch because we really do feel we can command the shelf space,” Sacks says. “We think it’s important, creative and shouldn’t cannibalize the existing energy category. It really should be placed in the coffee door with morning products, with juices and competitive coffee products. We believe that it’s going to be incremental because it will draw more consumers into that coffee/energy category and the energy category as such.”


Monster hopes the newcomers who are picking up Java Monster will be inspired to try Monster’s carbonated varieties.

“The cross-pollenation has been really good,” Sacks says. “That’s where we are at the moment, but we’ll think of new things by the middle of next year, I have no doubt. We’ll continue to try to innovate and look at where we should be.”

Both Sacks and Hall say the energy category is not just a fad, and even venture to say that energy drinks are the new soft drinks.

“We believe that the energy drink category as a category is here to stay, but there are going to be refinements within that category to keep it interesting, make it interesting for consumers and help broaden it to more consumers,” Sacks says. “We think Java Monster is broadening it to the existing consumer and bringing in additional consumers: the morning consumer, the coffee drinker, the orange juice drinker and more.”

Natural innovation

While Monster makes up more than 80 percent of Hansen Natural Corp.’s sales, according to Rodney Sacks, chairman and chief executive officer, the company remains innovative on the Hansen’s Natural side of the business. The natural beverage business was the company’s base when Sacks and his partners purchased the juice and natural soda company in 1992.

“Hansen’s continues to be a very important and, I think, strategically placed brand in the beverage industry today,” Sacks says. “It’s a brand that’s probably one of the only, if not the only brand, that has real credibility and heritage. Most of the new age brands that are trying to be healthier are brands that are inventions of bigger companies. Hansen’s is a brand that started 70 years ago by selling natural, fresh juices to film studios in Southern California. It has continued to enjoy a premium, trusted image and we’ve continued to build on that.”

Hansen’s Natural brand is extending Hansen’s Natural Soda line with fruit flavors in both regular and sugar-free versions. In contrast to the Monster image, Hansen’s new sparkling line is packaged in sleek 10.5-ounce cans with understated packaging. The new line will be sold in four-packs in flavors such as Dragonfruit and Blueberry Pomegranate.

“We’re launching a whole new line of products that we believe will resonate well with health-conscious consumers, particularly those who are now expressing concern at the levels of [high] fructose corn syrup in sodas, carbonated products and juices,” Sacks explains. “We think we have some great new products that are continuing to innovate and drive the Hansen’s business from that side.”

As the natural trend encapsulates all areas of the food and beverage industry, the company with the term in its name feels confident in its roots.

“We believe that the Hansen’s Natural business is really well positioned going forward to take advantage of this health wave that is sweeping the country,” Sacks says.

Preparing for segmentation

Anticipating the trends is one way to stay ahead of the pack. In the energy drink category, Monster thinks the next wave will be price segmentation.

“We anticipate the energy category might be affected by the segmentation we’re seeing in the beer market, where there are premium, mid-grade and low-tier products,” says Geoff Bremmer, Monster brand manager. “Right now, virtually all energy drinks are at the same price point. We think within the energy drink category, segmentation will start to rise with different packaging sizes and brands to create segments that open the category.”

In preparation for segmentation, Hansen Natural Corp. offers several allied brands, including Lost, Rumba, Unbound, Joker and Ace energy drinks. The Monster brand occupies the premium tier. The Lost brand, which was an early partnership for Hansen’s with the surfboard manufacturer of the same name, is distributed exclusively by Anheuser-Busch, with which Hansen’s formed a partnership in 2006. Rumba energy drink, which is made with juice, also is featured in the distribution partnership.
In a lower-priced tier, are Joker, Unbound and Ace energy drinks. Joker was developed through a partnership between Hansen’s and convenience store chain Circle K and was expanded into national direct store distribution for a lower price. That also was the case with Unbound, which was created for AM/PM convenience store chain and since been expanded nationally. Both Joker and Unbound are often run on two for $3 promotions, while Monster retails for $2.29, Bremmer says.

Supermoto Race Jan 13 at Adams Motorsport Park in Riverside, Ca

Adams Motorsports Park and Racing4RacerZ will be holding their first race of 2008 on January 13th. This is the start of a 9 race points series for 2008. Gates open at 7:00 am, practice starts at 8:30 am. There is also free overnight camping. Come on out and have some fun! For pre registration and 2008 dates go to http://www.racing4racerz.com

Local economy grows — but slowly

The economy of the Inland Empire is expanding, but at a slower rate compared to previous months, according to a report released by the Institute of Applied Research at California State University, San Bernardino.

“What we’ve been experiencing over the past few months is that the economy appears to be growing, but it is pretty erratic and there’s a lot of variability,” said Shel Bockman, co-director of the institute.

The Purchasing Managers Index, which is ideally 50 percent, was 50.9 in December, which is a slight decrease from November’s PMI of 53.1, according to the report.

The employment index improved from November and October, but the fact that it remains below 50 is a concern, according to the report.

“Recent statistics are showing a rise in unemployment, and what we’re finding here is that it is true in the Inland Empire,” said Barbara Sirotnik, co-director of the institute.

The Inland Empire Report on Business surveys purchasing managers to gather data in a number of categories, including production level, new orders, inventory, employment and speed of supplier deliveries. Results show changes between two months, and are thought to be a good indication of the state of the economy.

A PMI above 50 for January would indicate that the local economy is growing, Bockman said, and it is important to look at these results in terms of a three-month period.

Some Gave All, All Gave Some...9/11 Memorial in Chino Hills



"All gave some, Some gave all" then it list's the names of the fallen heroes. The memorial says "In Memory of FDNY Your Selfless Courage and Dedication Will Never be Forgotten"

This This is a well done Memorial that is located in Chino Hills Ca.This memorial represents the two towers of the trade center.

Wine, Cigars in the Inland Empire!

Wine Basics 101 with WINEOLOGY-Educational Wine Tasting

Date: Jan 17, 2008 (Thu)
Time: 7:00 PM - 9:30 PM
Cost: $35.00
Place: Wine Basics 101 with WINEOLOGY-Educational Wine Tasting

University of Redlands 1200 E. Colton Ave. Casa Loma RoomRedlands, CA 92374

Temecula Wine + Temecula Cigar Lounge = Perfection

Local Temecula wineries and teaming up with a Temecula Cigar Lounge, Olde World Cigar Lounge, to offer Temecula aficionado’s an opportunity to sample both products together. This pairing of wine and cigar is highly anticipated by Temecula Valley residents. Especially since many share interest in both cigars and wine but have never had a forum in which to match the flavors of their favorite cigar with a local wine.


More information will be made available as details regarding dates and participating wineries are decided. Check back here to get any new info or go to http://www.oldeworldcigarlounge.com/.

Olde World Cigar Lounge is the newest Temecula cigar lounge and is quickly attracting the attention of Temecula Valley and Murrieta cigar smokers. Stop by the lounge, pick up your favorite cigar and get to know the guys that the rest of the Temecula cigar community is quickly coming to call friends.


Olde World Cigar Lounge
41493 Margarita Rd.Suite G105
Temecula, CA. 92591
951-695-8777
info@oldeworldcigarlounge.com

Revolutionary Social Network Website for Homeowners and Boomers -- Gaining Knowledge Through Shared Experiences

Building a community of members with similar interests in home improvement, travel, cooking, exercise, etc.

PMI, Inc. released a revolutionary social networking website for homeowners and boomers. After researching other social networks, we realized that video enhances the social networking experience. By adding video capabilities to the site, members are better able to share their experiences and gain practical knowledge in home improvement, travel, cooking, exercise, etc.

"Since I like to travel, I was able to communicate with other members of similar interest and learned of hotels and restaurants to go to as well as to avoid," says Carlo Castillo of Moreno Valley, CA.

Homeowners have the ability to discuss projects with others that have completed them and can share tips and pointers to improve processes as well as avoid any pitfalls that they may encounter. Because the videos supply a foundation for the social network, members are better able to visualize as well as maintain a more focused discussion.

"As a premium member, I appreciated the speed with which the videos were delivered. Instead of the usual 3 to 4 day wait for a DVD, I downloaded the videos in a matter of seconds," says Leslie Cohen of Newport, RI.

"The ability to replay each video clip at the click of my mouse greatly improved my grasp of Yoga," remarks Audrey Lansing of Minneapolis, Minn.

In addition, the website also offers portal enhanced links to sites on interests ranging from women in history to a wide variety of medical topics and poetry to helpful household hints as well as many other useful and interesting topics.

"Even though I only have a slow dial-up connection to the internet, I greatly appreciated the links in the text/graphic portal section through which I found instructions on how to clean, of all things, my fireplace," says Marsha Sklar of Huntington Beach, CA.

Boyfriend Survived by Grabbing Onto Tree (Chino/Corona, CA)



A Southern California woman was killed Saturday, by the first big storm to hit the region this weekend.

25-year-old Lindsey Marie Erickson of Corona died when her pickup truck was swept into a flood channel in Chino, in San Bernardino County (photo on KNX main page and above shows the wrecked truck).

Erickson and her boyfriend unwittingly drove onto a flooded road because someone had removed a barricade. Police say she called 911 around 1 a.m. on Saturday, to report that their truck was sinking.

The call was then cut off, but authorities had time to triangulate the couple's position using the phone's GPS chip.

Searchers finally got close enough to hear Erickson's boyfriend, 36-year-old Rene Valencia of Corona, calling for help. And they found him about 4:25 a.m.,clinging to a tree. He was treated for cuts, bruises and hypothermia and is expected to recover.

But Erickson was later found dead, about 1-1/2 miles further downstream.

Valencia told police Erickson had made a wrong turn, and then ended up in the creek where water levels had risen to eight feet because of the heavy rains.

Authorities are looking at forensic evidence, especially fingerprints, to try to identify whoever removed an orange barricade that had been set up to block the road because of flooding from the weekend downpour.

FIRST ANNUAL WRITE TO PUBLISH WORKSHOP



March 1, 2008 is the date of the First Annual Write to Publish Workshop to be held in Corona, California.

This one-day event will be held at the Ayres Suites Corona West, 1900 W. Frontage Rd., Corona CA 92882.

Keynote Speaker is Carole Gift Page. Topic covered include overcoming writer's block, writing shorts & fillers, developing writing skills, plotting, and the business of being a writer. Cost is $99 if paid by February 1, and $129 after February 1 (fees non-refundable).

Sponsored by Adventageous Events Contact Carol at: carol@adventageousevents.com. Rooms available at the hotel: 800-676-1363/951-738-9113.

The Lagos adventure! (A Blogger's Account)

Tonight was fun. lol.
It's a long story but it pretty much goes like this -

My mom and I having dinner at Taps for her first time....my mom drinking beer at a restaurant for quite possibly the very first time...then my mom almost falling into the lake @ dos lagos...on our walk there for the very first time. lol.

Runner's...EAGLE GLEN in Corona, CA

Displayed is the running route Eagle's Glen


Train Days in the Inland Empire

Just a heads up... the San Bernardino County Museum in Redlands, California will be hosting its annual TrainDays on January 19th and 20th. Here is a link to the Museum's information page: http://www.co.san-bernardino.ca.us/museum/ and click on Train Days.

Lots going on, special activities for kids, music, and Women in Railroading will be showing a trailer for their new documentary on the Harvey Girls. Two of the Harvey Girls will be there to talk and answer questions about their experiences.

Calendar: Local Events

Don’t Be a Victim of Identity Theft

This year alone, more than 8.9 million people will become a victim of identity theft with total losses accounting for more than $56.6 billion, with an average loss per victim of $6,383. Join GIVE, the City of Corona and the Promenade Shops at Dos Lagos as they host a presentation on Identity Theft & Credit Repair to learn tips for protecting yourself and your loved ones. The presentation will address: preventing identity theft, what to do if you become a victim of identity theft, how to improve your credit score and much more.

Free and open to the public, the Identity Theft & Credit Repair presentation is part of a monthly program to educate the general public about important issues that affect everyday lives and how to prepare for emergency situations. Upcoming topics include earthquake preparedness; Internet safety; recycling-waste management, endangered species, smoke-free America and water conservation.

Tuesday, January 15, 2007
6:30 pm – 8:00 pm

Krikorian Premiere Theatre 15 at Dos Lagos
2710 Lakeshore Drive, Corona
Free admission. Open to the public.
For more information contact Denise Seinturier at (951) 667-6200 or
Denise@SECorporation.com


Local Youth Take the Stage on Green Issues

Christian Arts & Theater of Corona (CAT) will perform a series of environmentally themed skits from January through April at Dos Lagos. Free and open to the public, the 40-minute skits are part of a bi-monthly program to educate the community on important environmental topics. Featured performances include “Stompin’ Out the Trash,” “Splish Splash” and “Wonderful World.”

40 minute performances will be held at 1:00 p.m. and 3:30 p.m.
January 26 and March 8, 2008 Stompin’ Out the Trash
February 9 and April 12, 2008 Wonderful World
February 23 and March 22, 2008 Splish Splash

Car Show Corona CA February 10th, 2008

Looking for a Cool Car Show to go to in February. How about heading out to Corona and supporting a Great cause. Norco High School Blue Diamond Brigade Band Boosters are having a Car Show at W.O.T. Performance’s location at Buchanan Sampson Industrial Park 12321 Sampson Street between McKinley Street and Buchanan Street in Corona, CA.

Come out and help support the Southern California 2A, 3rd place Champions. Recently honored by the City of Norco for their high achievements. Norco High School band is preparing for their Spring Tour to San Francisco to compete in the Heritage Festival and need you support in raising fund to send them to the Festival. There will be Food, drinks, DJ, 50/50, Raffle and Ensemble performances by members of the Norco High School Band. Trophies, Best in Show and Band’s Choice Award.

Entry fees:
$20.00 per Entry—pre-register
$25.00 Day of Event
$75.00 10 x 10 ft. Vendor space

Time 11:00-3:00 Registration 8:00 a.m.

For more information or to register call: Denna Ferris at W.O.T. Performance
Phone: 951-734-6560 Fax: 951-734-7560

Sponsored By W.O.T. Performance

Obama Campaign Blasts into Riverside, Opens Local Headquarters



One year ago, Cuauhtemoc "Temo" Figueroa, an Inland Empire native and former staffer for Congressman George Brown (D-32nd), was sitting down with a Black man with a funny name trying to decide if he would sign onto his campaign. Today Temo is the National Field Director for Barack Obama 2008, a campaign that is seeing tremendous support in both Iowa and New Hampshire, the two earliest primary states in the country.

Momentum is starting to build in California and the campaign has made a commitment that Senator Obama will make a visit to the Inland Empire. "The Obama For America campaign will open the Riverside headquarters on Sunday January 13, from 1 to 3 p.m. at 3555 Market Street," said Jose Medina, the Coordinator for the 44th Congressional District from the campaign trail. Medina will return from Iowa late Friday.

"This campaign is going to shock the world!" said Figueroa in a phone interview just before the Iowa Caucuses. "We feel incredibly positive. There is a lot of excitement and we are seeing record breaking crowds. This week there was a school gymnasium where 1000 people gathered in the middle of nowhere. Obama is going to change the world," he said.

"There is something about the character of Obama. He was a community organizer in Chicago going into people's homes for three years. In the snow, and in the sun he worked tirelessly. He listened to the people and knows what they want. I looked at this history, his experience, his message of change, the work he had done with the unions in Chicago and when Michelle Obama sat down with me it sealed the deal. They are phenomenal!" an enthusiastic Figueroa said.

This excitement is carrying over to the Inland Empire. "You should see this," said Medina who is working the final days of the Iowa Caucus.

"Everything is going well here, workers from California are knocking on doors and phoning," he continued.

Figueroa said that once the people see how well Obama does in Iowa and New Hampshire they will continue to build and South Carolina is around the corner. When people see him do so well there Nevada is next. "Grandparents are taking their grandkids to meet him! History is being made," he said.

"We are aggressively spending time and effort in communities all over California. California's electoral votes are the grand prize. We are going to fight like heck for the votes there. A pivitol part of winning California is winning in the Inland Empire," he said. They are the only campaign with a local door to door phone bank operation. Once Iowa, New Hampshire and South Carolina is closed the staff is going to pack up and move to California. Will the candidate be in the Inland Empire? "Obama will be in the Inland Empire, it will happen," said Figueroa.

If you want to be part of the campaign, sign up on the website BarackObama.com or call Jose Medina at (909) 645-3567.

SlumpBuster...Drink it up!



Red Sox Gold Glove first baseman Kevin Youkilis has teamed up with California based MBSB Holdings, LLC to produce a new energy drink geared towards sports fans and athletes. SlumpBuster, a term widely recognized by athletes and fans, will be launched in the 1st quarter of ‘08 with hopes of being the official energy drink of locker rooms and stadium concession stands worldwide.

Under the terms of the partnership, Youkilis will serve as lead spokesperson for the product . In addition, MBSB is currently working with Youk in developing “Youk’s Signature” SlumpBuster. The special edition can will be rolled out in the Northeast and Midwest., with a portion of the proceeds from “Youk’s Signature” being donated to Kevin Youkilis Hits for Kids, Kevin’s charity.

Get involved and be the first in your area to “Take Down a SlumpBuster”.

Oh, so Goods...Cardinal guard Anthony Goods can fill it up!!!



Stanford guard Anthony Goods could very well be labeled a "streak shooter."

Fortunately for the Cardinal, the junior is more hot than not. Stanford will lean on Goods' sweet stroke from the perimeter Thursday night when No. 5 UCLA visits the No. 24 Cardinal at Maples Pavilion at 7:30 p.m. in the Pac-10 opener.

With the exception of Brook Lopez's 19.3-point average in his three-game stint, Goods leads the Cardinal in scoring with a 12.8-point average, starting all 12 games. Goods is especially effective from beyond the arc, where he has 29 made treys and is shooting a little over 40 percent. In Stanford's lethargic 55-48 win over Fresno State on Saturday, Goods missed his first four shots but finished with 16 points, including three 3-pointers.

The preseason, as a whole, has been good to Goods. He started the year with 47 points combined in three Basketball Travelers Classic contests at Maples, including 17 in 16 minutes in a rout of Harvard to open the tournament. In the tourney climax win over UC Santa Barbara, Goods had 23 points, scoring 20 in the first half. That included a stretch of 10 straight points by Goods, who was named the tournament's MVP.

"I'm off to a good start," Goods said. "Everyone was double-teaming Robin (Lopez) early in the season, and he was doing a good job of kicking it out. I was lucky and able to knock down a couple of shots. It was a lot of hard work I put in in the offseason. I took a lot of extra reps."

Goods, who prepped at Centennial High in Corona, admits he gets more fired up playing the schools from Southern California.

"It's going to be a tough game every night," Goods said. "But opening up with the L.A. schools should be fun. I have a lot of friends on (both) their teams. It's kind of personal. I have to take it that way and play a little harder. You grow up with a lot of those guys and you see them around. You carry these victories out for the summer, a little trash-talking."

The fact that Stanford coach Trent Johnson was able to entice Goods from the clutches of the Bruins and Trojans has to be considered a major Cardinal coup. Santa Clara University first-year coach Kerry Keating spent the previous four seasons as an assistant for Ben Howland at UCLA.

"We recruited Goods at UCLA," said Keating after his Broncos were dusted by Stanford earlier this season. "He has really improved as a shooter and has become more of a combo guard. I'm happy for him. He gives Stanford a third scoring option."

"Anthony is more selective as a shooter," Johnson said. "He's more mature, he's bigger and stronger."

Mr. Clutch

Goods is also clutch. Last Jan. 13, he beat Washington State with a long 3-pointer with 3.3 seconds left in overtime at Maples, the Cardinal prevailing 71-68. Goods totaled 30 points, shooting a torrid 11-for-16 from the floor. It was the second time Goods had hit the 30-point barrier, doing it against Siena at Maples earlier last season.

On Feb. 1 of last year, Goods dialed long distance for a trey with 14 seconds remaining in the first overtime to force a second OT against Gonzaga, a game the Cardinal lost 90-86. Two years ago, Goods beat Washington State in Pullman with a tip-in with 3.7 seconds to play.

"I can't single out any one highlight," Goods said. "Those games last season were a lot of fun, but we came up a little short. I'm out to make some new memories this season."

Goods is considered a 3-point specialist, something the Cardinal desperately needs when it faces a zone defense. Goods has a single-game best of seven 3-pointers, set in that 30-point outing vs. Siena. For his career at Stanford, Goods has 100 3-point goals - 15th all-time. Goods might not catch leader Dion Cross, who made 241 treys from 1992 to 1996. Goods, though, has a good chance to pass former teammate Chris Hernandez, who is fourth with 188.

Lone defeat

Stanford's lone loss this season came at Siena by a 79-67 score. Goods had a rare off night, making just two 3-pointers in 12 attempts from the floor and ending with six points.

"We had that little hiccup in Siena," Goods said. "We did a good job of staying focused.We had a couple of hiccups in the preseason last year in Air Force and Santa Clara. We're a year older, and we're a lot more focused."

Right now, the business of the Pac-10 is at hand.

"We definitely have a shot to win it all in the Pac-10," Goods said. "There are a lot of good teams. We beat everyone last year. It's going to go down right until the end. We have to handle our business, night by night. Our ultimate goal is to get to the NCAA Tournament, but that's so far down the road. We have to prepare for the next opponent."

Opponents must prepare for Goods, a streak shooter who is hot more often than not. That's all Goods for the Cardinal.

Monster Energy-Backed Robby Gordon On His Way To Challenge For the Lisbon To Dakar Rally Championship!



America's top finisher ever in the grueling 16-day off road racing competition has his sights set on victory in his cool Monster Energy/Hummer/Toyo Tires ride. Monster Energy-backed NASCAR and Baja racer Robby Gordon will attempt to do what no other American racer has accomplished - capture an overall victory in the adventerous Dakar Rally - a 16-day treacherous 5,000 mile event that runs from Lisbon, Portugal, to Dakar, Africa, and is widely considered the toughest test for man and machine in all of motorsports.

Gordon, fresh off the 40th running of the legendary SCORE International Tecate Baja 1,000 - an all-out burner from Ensenada down to Cabo San Lucas on Mexico's Baja California Peninsula - is primed and ready for the Jan.5-20 Dakar Rally. Teamed with fellow Californian Andy Grider, a two-time competitor in the Dakar Rally, Gordon is can't express is pleasure enough with the opportunity afforded him by Monster Energy and has set lofty aspirations for the event which begins next week.

"The Monster Energy Team USA Dakar program is poised and ready to challenge for the overall victory," said Gordon. "We have a staff of 46 members in place - including Monster's Joe Parsons - and plan on attacking this event with great passion and intensity."

Gordon, who finished 26th in the Nextel Cup NASCAR points chase this past season, placed 8th overall in last year's Dakar Rally. He's so focused on this international event that he's bailing on a crucial test weekend at Daytona International Speedway so he can pursue his dream of winning Dakar.

"In all the years I've been around Robby I've never seen him this focused, this driven," said Parsons. "He wants to make history for America in the Dakar Rally. And I wouldn't bet against him."

The legions of Monster Energy faithful can follow Gordon's quest via the Internet and Parsons' daily reports on www.monsterenergy.com/dakar. Another good site to check out is Monster Energy-backed Robby Gordon's own site:http://robbygordon.ning.com/

Monster Energy supports the sport. Be it Dakar, road racing, MX, supermoto, off-road, FMX, skate, MTB, off-road, surf, snow, BMX - name it - the athletes are rockin' Monster Energy more than anything these days. Check out all the types - Original Monster Energy, Monster Lo-Carb, Monster Assault, Monster Khaos, the new Monster/fruit juice hybrid called "M-80" and the ground-breaking Java Monster premium coffee & cream supercharged with our Monster Energy blend. Robby Gordon digs 'em - so will you. On the 'Net at www.monsterenergy.com <http://www.monsterenergy.com/> .

Promenade Center Expands by 126,000 SF



Forest City Enterprises plans to expand its one-million-sf Promenade regional mall by 126,000 sf with an open-air addition that will include Williams-Sonoma, Coldwater Creek, the Pottery Barn, White HouseBlack Market, Chico's women's clothing, the Walking Co. and the Yard House restaurant. The new space will be built between Macy's and Edwards Cinemas in a main street setting designed to add upscale retailers and restaurants to the shopping center.

The new tenants have signed on because "They know that the community is more than ready for their offerings," according to Kenneth Lee, vice president of development for the West Coast Commercial division of Forest City Enterprises.The expansion will also include the construction of two new parking structures that will serve customers visiting both the existing mall and the new lifestyle center.

The new retailers will provide "shopping opportunities previously unknown to this part of the Inland Empire," notes Lee. Forest City expects to sign numerous other retailers and restaurants over the course of the construction, which is expected to be completed in time for an opening in the spring of 2009. The expansion is being designed by F&A Architects, with Whiting-Turner as the general contractor.

The Promenade, located off the intersection of Interstate 15 and Winchester Road,is anchored by Macy's, JC Penney, Sears, and Edwards Cinemas. It features more than 140 shops and restaurants occupying a two-level mall and outdoor entertainment area on a 75-acre site that opened in 1999 and was renovated in 2002.

Caviar Commute on the 91 (typo?)



Commuters in the Inland Empire and Orange County are being warned about the one-dollar mile. That's how much it will cost in the coming week, to get into the 91 Freeway express lanes during rush hour. The $10 toll gets you 10 miles of passage and is among the highest in the nation. It will go into effect on Friday afternoons from three to four p.m.

The Orange County Transportation Authority, which owns the express lanes, says the higher price will make sure the lanes are cluttered.

Watson Receives FDA Approval for Generic DuoNeb(R)

WatsonPharmaceuticals, Inc. (NYSE: WPI), a leading specialty pharmaceuticalcompany, announced today that it has received final approval from theUnited States (U.S.) Food and Drug Administration (FDA) on its AbbreviatedNew Drug Application (ANDA) for Ipratropium Bromide and Albuterol SulfateInhalation Solution in the 0.5 mg/3 mg strength.

Watson's Ipratropium Bromide and Albuterol Sulfate product is thegeneric equivalent to Dey, L.P.'s DuoNeb(R), which is indicated for thetreatment of bronchospasm associated with chronic obstructive pulmonarydisease (COPD) in patients requiring more than one bronchodilator. For the12 months ending September 2007, DuoNeb(R) and its generic equivalents hadtotal U.S. sales of approximately $265 million, according to IMS Healthdata. Watson intends to launch its Ipratropium Bromide and AlbuterolSulfate product immediately.

About Watson Pharmaceuticals, Inc.

Watson Pharmaceuticals, Inc., headquartered in Corona, CA, is a leadingspecialty pharmaceutical company that develops, manufactures, markets,sells and distributes brand and generic pharmaceutical products. Watsonpursues a growth strategy combining internal product development, strategicalliances and collaborations and synergistic acquisitions of products andbusinesses. For press releases and other company information, visit WatsonPharmaceuticals' Web site at http://www.watsonpharm.com.

Forward-Looking Statement

Any statements contained in this press release that refer to futureevents or other non-historical facts are forward-looking statements thatreflect Watson's current perspective of existing trends and information asof the date of this release. Except as expressly required by law, Watsondisclaims any intent or obligation to update these forward-lookingstatements. Actual results may differ materially from Watson's currentexpectations depending upon a number of factors affecting Watson'sbusiness. These factors include, among others, the impact of competitiveproducts and pricing; market acceptance of and continued demand forWatson's products; difficulties or delays in manufacturing; and other risksand uncertainties detailed in Watson's periodic public filings with theSecurities and Exchange Commission, including but not limited to Watson'sAnnual Report on Form 10-K for the year ended December 31, 2006.

Modest commercial real estate gains seen

Retail, office and industrial development in Riverside and San Bernardino counties will make only modest gains -- at best -- during 2008, according to Inland brokers familiar with all three sectors.
"All three sectors are going to face challenges in 2008, and maybe beyond that," said Mary Sullivan, a former research director with Grubb & Ellis
Co. in Ontario who works as a consultant to the local real estate industry.

"The fundamentals that have helped us in the past, like population growth and open space, will continue to be there," Sullivan said. "But there will be a lot of rumblings in the economy this year."
Big-Box slows
Construction of "big-box" warehouse-distribution projects, a staple in the two-county region for the past 10 years, is expected to slow during the next 12 months, said Chuck Belden, senior director with Cushman & Wakefield Inc. in Ontario.

About 20 million square feet of industrial space was built in the two-county region during 2007, but the Inland Empire probably won't add that much industrial space this year, said Belden, who brokers large warehouse-distribution projects.

"Overall, I'm expecting a slower 2008," Belden said. "It will be a year of change, but we don't know how big the changes will be. A lot will depend on how deep the credit crunch goes, and whether the subprime mortgage problems last."

Belden called the housing market, which set record sales lows during much of 2008, the "bellwether" of the Inland economy.

"If people aren't buying houses then they aren't buying sofas, and if they aren't buying sofas then they don't need warehouses to store sofas," Belden said. "Housing affects everything."
The Inland region's office market will continue to grow during 2008, with Ontario, Riverside and Rancho Cucamonga remaining hot markets, said Natalie Bazarevitsch, first vice president with CB Richard Ellis Ontario.


One of the region's largest office developments, the 900,000- square- foot, three- building Ontario Airport Towers, is expected to open its first phase in July.

"There's a wait-and-see feeling out there, but I think as long as Ontario International Airport is doing well then office development will do well," Bazarevitsch said. "Our fourth quarter numbers weren't great, but I expect things to get better."

But Vindar Batoosingh, senior vice president with CB Richard Ellis Ontario and like Bazarevitsch an office specialist, said he is not so optimistic.

Inland office vacancy rates were 11.2% for the first 11 months of 2007, and more than 830,000 square feet of office space was built in both counties last year, Batoosingh said.
Those numbers aren't likely to be topped this year, he said.


"I'm trying not to be gloom and doom, but I see 2008 being flat," Batoosingh said. "I don't think it's going to be a terrible year, but I don't see a lot of office buildings being finished either, because not a lot of businesses are expanding."

Lewis Retail Centers in Upland also doesn't expect to open many new Inland projects during 2008. A Target store in Hesperia and some specialty shops at the 800,000-square-foot Eastvale Gateway in unincorporated Riverside County are the only developments scheduled to go online during the next 12 months, said Randall Lewis, the company's executive vice president.

"There's a lot of caution among retailers out there because of the subprime crisis," Lewis said

"They're going to go slow because the housing market has slowed down. They're going to be a lot more cautious in 2008 than they were in 2006."