Corona, CA: Hansen Changes Name To Monster Beverage Corp.

Hansen Natural Corp. has received stockholders' approval to change its corporate name to Monster Beverage Corp.

The company's shares began trading under its new name and stock ticker symbol, "MNST" on Jan. 9.

The Corona, CA-based beverage company markets Monster Energy and Blue Sky energy drinks, Hansen's natural sodas and juices, and Admiral iced tea.

Hansen Natural Corporation and The Coca-Cola System Announce Agreements for Distribution of Monster Energy Drinks in Western Europe, Canada and Select

CORONA, CA: Hansen Natural Corporation (“Hansen”) (NASDAQ:HANS), The Coca-Cola Company (“TCCC”) (NYSE:KO) and Coca-Cola Enterprises, Inc. (“CCE”) (NYSE:CCE) today announced that they have completed agreements for distribution of the category-leading Monster Energy® drinks line in six Western European countries, Canada and selected territories in the U.S. These agreements will complement Hansen’s existing relationship with Anheuser-Busch (“AB”) and will not affect Hansen’s agreement with AB for the on-premise channel nationwide.

The agreements will take effect beginning in November 2008 in the United States and parts of Western Europe, and in early 2009 in Canada. As part of the agreement with TCCC, Hansen has the right to negotiate distribution agreements with additional Coca-Cola bottlers to service the TCCC territory not covered by CCE.
“We are pleased to be partnering with the world’s leading beverage system to expand the retail presence and penetration of our Monster Energy® drinks,” said Rodney

Sacks, chairman and chief executive officer of Hansen. “We believe the relationship with The Coca-Cola Company and Coca-Cola Enterprises will enable us to build on the success of our Monster Energy® brand in North America and expand into fertile new international markets. In the United States, the relationship will complement our existing long-term arrangements with Anheuser-Busch distributors, which have been and we expect will continue to be very important to Hansen. We believe that the combination of these two leading distribution systems will provide us with an unrivaled distribution network in North America.”

Under the agreements, a significant portion of Monster Energy®’s current North American Direct Store Delivery (“DSD”) volume will be serviced by Coca-Cola bottlers, primarily CCE.

The agreements in North America include all Monster Energy® trademark beverages including Monster Energy® and Java Monster™ as well as the Lost® Energy™ brand.

According to A.C. Nielsen data, Monster Energy® is the #1energy drink by volume in the United States.
“The Coca-Cola System has taken a multi-faceted approach to becoming one of the key players in the fast-growing energy drink category,” said Sandy Douglas, president, Coca-Cola North America. “We are pleased that our bottlers are now able to distribute this brand as part of our diverse portfolio of leading sparkling and still beverage brands in North America and Europe.”

In Western Europe, the agreement includes the distribution of Monster Energy® in all CCE European countries – Great Britain, France, Belgium, the Netherlands, Luxembourg and Monaco.
“Monster Energy® drinks are strong additions to our energy portfolio, reinforcing our strategic priority of being #1 or a strong #2 in every category in which we choose to compete,” said John Brock, chairman and chief executive officer, Coca-Cola Enterprises. “Monster Energy® continues to outperform the energy category in the United States, and we look forward to bringing another proven brand to our territories in Western Europe.”

About Hansen Natural Corporation
Based in Corona, California, Hansen Natural Corporation markets and distributes Hansen’s® natural sodas, sparkling beverages, apple juice and juice blends, fruit juice smoothies, multi-vitamin juice drinks in aseptic packaging, iced teas, energy drinks, Junior Juice® juices and water beverages Energade® energy sports drinks, Blue Sky® brand beverages, Monster Energy® brand energy drinks, Monster Hitman™ energy shooters, Java Monster™ brand non-carbonated dairy based coffee drinks, Lost® Energy™ brand energy
drinks, Joker Mad Energy™, Unbound® Energy and Ace™ Energy brand energy drinks and Rumba®, Samba and Tango brand energy juices. For more information visit www.hansens.com and www.monsterenergy.com.

About The Coca-Cola Company
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion-dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitamin water, Powerade, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site at www.thecoca-colacompany.com.

About Coca-Cola Enterprises
Coca-Cola Enterprises is the world's largest marketer, distributor, and producer of bottle and can liquid nonalcoholic refreshment. Coca-Cola Enterprises sells approximately 80 percent of The Coca-Cola Company's bottle and can volume in North America and is the sole licensed bottler for products of The Coca-Cola Company in Belgium, continental France, Great Britain, Luxembourg, Monaco, and the Netherlands. For more information, please visit www.cokecce.com.

Sip Into Something Sparkling With the Launch of Hansen's Natural Sparkling Refreshment

Editor's Note: I have tasted them...pretty good...worth a purchase!

Hansen's Natural, a leading marketer of natural and alternative beverages, is introducing this summer's must-have accessory with the launch of Hansen's Natural Sparkling Refreshment, a luxurious soda-alternative in a sleek can to help consumers sparkle inside and out. This truly versatile refreshment contains the highest quality ingredients for the most lavish taste.

Hansen's Natural Sparkling defines extravagance with a chic palette of distinctive flavors: Blueberry-Pomegranate, Dragonfruit, Cranberry-Grapefruit, Valencia Orange, Green Tea Pomegranate and Green Tea Tangerine. Already reduced in calories, the entire line is also available sugar-free with zero calories and zero carbohydrates.

"Hansen's Natural Sparkling epitomizes sophistication," said Gregg Arends, VP of Marketing, Hansen's Natural. "We are thrilled to introduce a classy beverage that not only tastes great, but adds style to any occasion without sacrificing the quality natural ingredients synonymous with Hansen's Natural."

Like the drink itself, the can is clean and contemporary so it's quick to chill, easy to recycle and ideally packaged for soirees, the spa, a mid-day treat and any celebration in need of some sparkle. Of age cocktail lovers can also mix in alcohol for a multi-purpose, bubbly refreshment -- day or night.

Weight-watchers need not worry about packing on the pounds because Hansen's Natural Sparkling is perfectly portioned at just 90 calories per can. Packed with vitamin C, the all-natural drink is caffeine-free, preservative-free, sodium-free and free from high fructose corn syrup (HFCS).

Hansen's Natural Sparkling Refreshment is made with real fruit extracts and lightly sweetened with pure cane sugar for a refined flavor that's completely guilt-free and 100 percent authentic.

About Hansen Natural Corporation

For more than 70 years, Hansen's Natural has provided consumers with superior quality and delicious, healthy and natural beverages. Consumers can trust the quality of our ingredients as Hansen's Natural brand products are free of preservatives and contain no artificial colors or flavors. Based in Corona, Calif., Hansen's Natural markets and distributes Hansen's Natural Sodas, Hansen's Natural Sparkling Refreshment, fruit juice Smoothies, Junior Juice, iced teas, juice cocktails, apple juice and juice blends, Blue Sky beverages and Fizzit. Please visit www.Hansens.com for more information.

Children's Health Comes First With Launch of New Organic Junior Water From Hansen's Natural; Corona, CA

For parents looking to add more water to their toddlers' and preschoolers' diet, Hansen's Natural, a leading marketer of natural and alternative beverages, launched the new Organic Junior Water beverage. Flavored with just a splash of juice, Hansen's Organic Junior Water keeps kids happy with taste and parents happy with ingredients. Featuring beloved children's icon Clifford the Big Red Dog*, the new product line is USDA Certified Organic and packaged in a 4.23 fl.oz aseptic box that fits perfectly into little hands.

Hansen's Organic Junior Water offers young children 100 percent of their daily vitamin C requirement and contains no preservatives and no artificial colors. Each serving has less calories and sugar than other children's beverages and is available in three popular children's flavors: berry, fruit punch and tropical.

"Parents are looking for organic, healthier options for their children," said Jaime Phan, senior brand manager, Hansen's Natural. "They want to ensure that the flavored water beverage they give their young kids tastes great and contains the best natural ingredients."

"I'm a mother of 2 and I can attest to the constant struggle to get my kids to drink more water," said Claire Gallacher, from Walnut Creek, California. "They don't enjoy the taste of plain water so Hansen's Organic Junior Water is the perfect solution and very convenient when we're on-the-go."

Light and flavorful, Hansen's Organic Junior Water combines taste with nutrition for parents and children alike. Hansen's Natural understands that it's important for young children to stay hydrated as they maneuver the playground and discover the world around them.

Hansen's Organic Junior Water beverage will begin shipping this May to major grocery and natural food stores nationwide and the products will appear on shelves this summer.

About Hansen Natural Corporation

For more than 70 years, Hansen's Natural has provided consumers with superior quality and delicious, healthy and natural beverages. Consumers can trust the quality of our ingredients as Hansen's Natural brand products are free of preservatives and contain no artificial colors or flavors. Based in Corona, Calif., Hansen's Natural markets and distributes Hansen's Natural Sodas, Hansen's Natural Sparkling Refreshment, fruit juice Smoothies, Junior Juice, iced teas, juice cocktails, apple juice and juice blends, Blue Sky beverages and Fizzit.

Please visit www.Hansens.com or www.DrinkJuniorJuice.com for more information.

* Clifford the Big Red Dog is a registered trademark under license by Scholastic Entertainment, Inc.

Hansen's Natural Soda Now Made With Real Cane Sugar

Key Facts

-- 30% of consumer calls to Hansen's requested the switch to cane sugar

-- According to a recent statement from the FDA, products containing high fructose corn syrup cannot be considered 'natural' and should not be labeled as such

-- Many dietary organizations recommend products sweetened with cane sugar instead of artificial sweeteners

-- Some studies suggest high fructose corn syrup is partially responsible for rising incidence of obesity and diabetes

-- Many consumers prefer the taste of cane sugar to high fructose corn syrup

-- Hansen's Natural now makes sodas sweetened with natural cane sugar

Hansen's Natural, a leading marketer of all-natural and functional beverages, has replaced high fructose corn syrup with real cane sugar in its line of exotic-flavored, all-natural sodas. Hansen's said consumers requested the formulation change. The company has begun shipping naturally sweetened Hansen's soda to grocery and natural food stores nationwide and sodas will appear on shelf beginning this spring/summer. Hansen's Natural Sodas are available in a variety of great-tasting natural flavors derived from extracts of exotic fruits and spices from around the world. The line contains no preservatives, no artificial flavors or colors, no sodium, and no caffeine. Hansen's Natural Sodas are also gluten free and dairy free and OU Kosher certified.

Quotes

"Consumers asked and we listened," said Gregg Arends, vice president, marketing for Hansen's. "Mother Nature had it right, real sugar tastes better than corn syrup. Why mess with what works?"

"I commend Hansen's Natural for removing the high fructose corn syrup from their sodas," said Jane Hersey, National Director of the Feingold Association, a non-profit organization dedicated to research and awareness of the impact of food and food additives on health, learning and behavior. "As a mom and consumer-advocate, I believe it's essential that companies use natural ingredients in their products; it's the healthier choice."

Hansen's Natural sodas come in these delicious flavors: Kiwi Strawberry, Vanilla Cola, Mandarin Lime, Ginger Ale, Key Lime, Cherry Vanilla, Grapefruit, Creamy Root Beer, Raspberry, Orange Mango and new Pomegranate flavor.

The company notes that while it heeded consumers' request for all natural cane sugar, it cannot always comply with all consumer demands. For this reason, the company was not able to provide Eileen in Cedar Rapids with peanut-gouda soda. But, feel free to keep the suggestions coming -- the next great flavor may yet be discovered.