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New name, logo, Website and URL kicks off branding re-launch
CORONA, CA: The Promenade Shops at Dos Lagos announced today it has changed its name to The Shops at Dos Lagos. This change kicks off the branding re-launch and includes a new logo design, Website design, URL address to www.ShopDosLagos.com, and signage.
In August of 2010, The Promenade Shops at Dos Lagos conducted an in-market focus group seeking feedback from the community about the center’s future, including review of the new name and logo. This focus group, made up of Corona community members, selected the name The Shops at Dos Lagos and the new logo for the branding re-launch.
“The focus group gave us invaluable insight on what the community wants to see take place at The Shops at Dos Lagos. It helped us to not only develop a marketing program based on their needs, but also allowed us to design a brand the community could connect to on a personal level,” said Giovanna Calambrogio, property manager at The Shops at Dos Lagos. “We have many more exciting changes to come, so we are inviting everyone to stay tuned to rediscover the love of The Shops at Dos Lagos.”
The double O in the logo represents the two lakes at the center and the sun or moon reflecting on the water. It also tells the story of what The Shops at Dos Lagos offers the community: an open invitation appeal and a feeling of tranquility.
Installation of temporary signage begins on Thursday, April 14 with the new name displayed throughout the property. The temporary signs will be replaced with new permanent signs pending final design and City approvals.
About The Shops at Dos Lagos
The Shops at Dos Lagos is located in Corona, California and features a pedestrian-friendly Main Street, a Plaza area with seating, an outdoor amphitheater and the serenity of two lakes. The center offers more than 60 specialty stores, restaurants and services including a 15-screen movie theatre, Anthropologie, Banana Republic, Coldwater Creek, Talbots, Trader Joe´s, Sur La Table, Victoria´s Secret, Z Gallerie and more. The Shops at Dos Lagos is on Temescal Canyon Road between Weirick Road and Cajalco Road. Visit http://www.shopdoslagos.com/.
1 comment:
They need to change the street name off the 15S and get rid of Weirick. According to the signs Weirick is a block long and makes a 90 degree turn to the right. Knabe doesn't even have a sign at that intersection. That whole 1/4 mile stretch of road is just all jacked up. Can't even get in and out of the new Arco without a huge hassle.
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