MavTV Joins the Lucas Oil Products Family; Corona, CA

MavTV (www.mavtv.com), the 24-hour cable and satellite television network targeting the male demographic., has partnered with Lucas Oil Products (www.lucasoil.com) in a comprehensive strategic agreement. The deal includes a significant investment by Lucas Oil in MavTV over the next four years. The two organizations will be working together on original HD programming (sharing production facilities in Atlanta and Los Angeles) and coordinating joint marketing and promotional campaigns.

Lucas Oil Products, Inc. is based in Corona, CA and was founded by Forrest Lucas and his wife Charlotte. Aside from their headquarters in the United States, Lucas Oil Products also has facilities in Canada, Europe, Latin America, Australia, Ireland and Asia. Lucas Oil has established itself as a top-selling additive line in the trucking and automotive retail industries, and their high-performance line is available nationwide in every major automotive retail store and truck stop. In addition, Lucas is heavily involved in motorsports, not only are they one of the largest sponsors of motorsports events in the country, they produce hundreds of hours of motorsports programming through Lucas Oil Studios.

MavTV President/COO, Steve Smith, says, “Lucas is the perfect partner for us as we head into the launch of our HD feed. Their production team is tremendously experienced and operates with state of the art HD equipment. We will now have production facilities on both sides of the country including two HD trucks which will enable us to make available an extremely robust line up of HD content targeting men.”

“Having the ability to work with MavTV to extend the reach of our originally produced motorsports programming and gain additional marketing exposure in countries where our products are sold makes this a win/win for both companies,” stated Bob Patison, Executive Vice President for Lucas Oil Products, Inc.

Launched on October 1, 2004, the independently owned and operated MavTV is available in over 70 markets across the U.S., in Canada, the UK, and Australia. With a variety of original programming that includes series like: “AMA Motorcycle Racing,” “American Tailgater,” “Bikini AllStars,” “Ultimate Combat Experience,” and now “Lucas Oil Motorsports Events,” MavTV continues to grow and will be adding an HD feed in June of 2008. “Our goal is to embrace the partnership formed with Lucas Oil Products, Inc. to extend their brand and sales throughout the world on the multiple media platforms that already carry the MavTV brand,” says Steve Severn, CEO of MavTV.

More information on MavTV can be found at www.mavtv.com.


Lucas Oil Products, Inc.
Jason Patison, Project Director, 800-342-2512
jrp@lucasoil.com
or
MavTV
Steve Smith, President/COO, 303-925-1340
steve.smith@mavtv.net