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Grocer gives away 'bag for life,' launches new green building Web page and
joins The Climate Registry
Fresh & Easy NeighborhoodMarket today announced a series of initiatives in celebration of Earth Day.On Tuesday, the company plans to give away reusable "bags for life" at allFresh & Easy stores and unveil a dedicated green building Web page. The company also announced it recently joined a national greenhouse gas
disclosure group, The Climate Registry, as a "founding reporter."
(Photo: http://www.newscom.com/cgi-bin/prnh/20080421/AQM547)
Bag for Life. In celebration of Earth Day, Fresh & Easy will bag
customers' groceries in reusable "bags for life" for free on Tuesday. The
"bag for life" is larger and more durable than a standard grocery bag and,
if damaged, the company will replace the bag for free, forever. These bags
are made with recycled material and are 100% recyclable. Fresh & Easy
offers its customers two different types of reusable bags, including a
$2.50 canvas bag and the plastic "bag for life," which retails for $.20.
Green Building Web Page. On Tuesday, Fresh & Easy will also launch a
Web page dedicated to the company's green building initiatives. The site
will highlight Fresh & Easy's green building practices and incorporate a
real time green energy meter from its 500,000 sq. ft. solar panel on its
Riverside, CA distribution center. The installation was built by Solar
Integrated, a Los Angeles company, and is one of the largest of its kind in
the world. The solar panels power about 30% of the energy used at the
entire facility. http://www.freshandeasy.com/greenbuilding
The Climate Registry. Fresh & Easy has joined The Climate Registry
(TCR), an organization that builds and expands the greenhouse gas
measurement and accounting work of the California Climate Action Registry,
a California-based voluntary greenhouse gas reporting organization of which
Fresh & Easy is already a member. TCR extends a common carbon footprint
reporting standard across North America. For more information on TCR,
please visit http://www.theclimateregistry.org.
"We all have a responsibility to put thought into our impact on the
environment," said CEO Tim Mason. "At Fresh & Easy, we take this
responsibility seriously, and strive to be good stewards of the
environment. Collectively, we all can make a big difference."
Fresh & Easy is also partnering with Leadership in Energy and
Environmental Design (LEED) to demonstrate its commitment to build energy
efficient and sustainable buildings. http://www.usgbc.org/LEED
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