Monster Energy new Supercross sponsor

Live Nation Motor Sports, Inc., has announced that Monster Energy has signed on as the title sponsor of AMA Supercross, an FIM World Championship, effective immediately. This exceptional move designates the 2008 title as: Monster Energy AMA Supercross, an FIM World Championship.

Monster Beverage Company, a Corona CA-based company that’s part of the Hansen Natural empire, has been dialed into action sports and supercross since the drink’s inception - sponsoring both individual athletes and supercross teams as well as numerous amateur motocross racers, teams and programs. The agreement to become the title sponsor of supercross marks Monster Energy’s initial venture into a title sponsorship of a major pro motorcycle racing championship.

“We are absolutely thrilled to announce Monster Energy as the title sponsor of supercross,” said Charlie Mancuso, president of Live Nation Motor Sports, Inc. “It was challenging to find a title sponsor partner that is the right fit for supercross. As a company and brand Monster Energy has proven street credibility within supercross and throughout the action sports industry, while Monster Beverage Company is a cutting edge company that’s on the rise. Live Nation Motor Sports is certain Monster Energy will help elevate supercross to the next level given Monster Energy’s keen marketing sense, recognizable brand strength and powerful distribution system. Monster Energy is a perfect fit for supercross.”

Live Nation Motor Sports, Inc. together with the American Motorcyclist Association (AMA) and the Federation Internationale de Motocyclisme (FIM) also announced the consolidation of the AMA Supercross Series and the FIM World Supercross GP into one unified championship. The 2008 Monster Energy AMA Supercross, an FIM World Championship, will for the first time ever, crown one overall supercross champion.

“We appreciate the AMA and FIM working with us to merge the two series into one,” added Mancuso. “We have only scheduled one international race for 2008, in Toronto, Canada on March 29. The plan is to add a second international race to the schedule in future years. Building the Monster Energy AMA Supercross, an FIM World Championship, into a strategic worldwide sports and entertainment brand will continue to be the focus of the AMA, the FIM, Monster Energy and Live Nation.”